Proza Manifesto

Democratize Software

Every company runs on software.

Not just the software it buys, but the software it wishes existed. The spreadsheet that became a process. The manual workaround that became a department's hidden operating system. The internal tool nobody has time to build. The automation that would save hundreds of hours but never reaches the top of the engineering roadmap.

For decades, the ability to create software has belonged to the few. Large companies could hire engineering teams. Startups could build from scratch. Everyone else adapted their business to whatever tools were available, no matter how badly those tools fit the work.

That era is ending.

AI has made software creation dramatically more accessible. A person can now describe what they need and watch working software take shape. This is not a small improvement in productivity. It is a shift in who gets to participate.

But accessibility alone is not enough.

A business cannot run on prototypes nobody can maintain. It cannot trust software it cannot inspect. It cannot adopt tools that bypass IT, ignore governance, or leave behind undocumented code. The future of business software cannot be a pile of fragile experiments.

The next great software company will not simply make coding easier. It will make software ownership possible.

We Believe Businesses Should Own Their Tools

At Proza, we believe every business should be able to build, own, and control the software that runs its operations.

Not rent a rigid workflow forever. Not wait months for engineering capacity. Not stitch together SaaS tools that almost fit. Not become dependent on a platform that traps its data, its logic, and its future.

We believe software should adapt to the business, not the other way around.

We believe non-technical people are capable of expressing what needs to exist. They understand the work, the exceptions, the messy details, the customer promises, the operational reality. They may not write code, but they know the problem better than anyone.

We believe IT teams should not be treated as blockers. They are stewards of reliability, security, and trust. A serious platform must give them visibility and control from the beginning, not as an afterthought.

We believe the best future is not no-code, low-code, or code-first.

It is intent-first.

A person describes the outcome. The platform turns that intent into real software. The organisation keeps full ownership of what is built.

Our Ambition

We want to build a great technology company - one with global ambition, technical depth, and a clear moral center.

We are starting with internal tools and automations because that is where the pain is most immediate. Every business has workflows that are too specific, too manual, too fragmented, or too neglected. Every business has software-shaped holes.

Over time, Proza can become the platform where companies define, build, run, and own their internal operating systems. Not one monolithic system imposed from outside. A living collection of applications and automations shaped by the people closest to the work.

The Future We See

The future of business software will not be one where every employee becomes a programmer.

It will be one where every employee can express intent clearly enough for software to be created around their work. The best companies will not be limited by what their tools allow. They will build tools as naturally as they design processes, hire people, and serve customers.

Software will become less like a scarce resource and more like organisational language - something every business speaks fluently, in its own voice, on its own terms.

That is the future Proza is building.

Konrad Dębiec
Founder